In my opinion, this is really not a question! If you have a new cool product or service to launch, and if you can convince Chris Shipley to invite you to DEMO - run, don't walk. We have been invited to launch our new product at DEMO and look forward to being there in a few weeks. For me personally, this will be the fifth or sixth time that I am launching a product at DEMO, and I love it.
DEMO is not an inexpensive proposition, but it is most certainly worth it. Depending on how many people you send, and what your equipment needs are, you could spend anywhere from $20K-$30K. So what do you get in exchange?
First you get to present your product/service to a highly qualified audience composed of senior press, VCs, corporate customer prospects, as well as fellow demonstrators. Second, you get multiple opportunities to give your spiel - you will constantly have the answer the question: so what do you guys do? Third, you will be able to meet and talk with potential partners for your business. Fourth, you will have a damn good time! DEMO's schedule and activities are structured to assist you with lots of networking opportunities, but you have to take advantage of them.
As a result, DEMO should not be taken lightly. Be really prepared with your "elevator" speech, rehearse your demo multiple times, bring lots of business cards, and don't be shy once you get there.
Look forward to seeing you there:)
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