I am currently advising a Warehouse club on ways to increase membership. I have suggested a few ideas, would love to hear from you with any feedback.
As I see it, these clubs have three direct touch points with their members:
1) Personal touch when the members are shopping in the club
2) Through print media, either flyers or newsletters
3) Through email, with customised offers
Here are some suggestions:
a) While a member is at the club, often with a friend or family member, give them an aggressive incentive to get their friend or family member to join. Give away a $20 discount, or a cute and topical prize (a cuddly bunny at Easter, or a party hamper for July 4rth).
b) Offer existing members a coupon at a related business, but make sure this business is an online one, requiring email registration. For example, tell your existing members that you have negotiated a special member rate with an online photo service.
c) Create a campaign whereby each shopper might hold a winning number in their hand - probably best if printed on their receipt. The shopper has to go home and log on to a website to see if they have won a prize.
The last two ideas are more to build an email database which would then make it easier to create and execute future marketing ideas - such as, give the gift of membership, on Mother's Day or at Xmas etc.
Any new ideas, anyone?
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