Towards the end of last year, I had the pleasure of working with ClickSoftware on a B2B viral marketing campaign. Here is what their VP Marketing had to say:
Wanted to share with you a very exciting viral marketing campaignthat my team ran recently.
For comparison, our webinars are getting around 150 responses each. An email campaign with a white paper/case study offer will get 300 response on average. That's not bad at all considering the size of our market (field service software)
A couple of weeks ago, we launched a viral campaign based on an on-line game called "Service Tycoon." Briefly, I would describe it as 2 parts fun, 1 part education, 1 part marketing. See for yourself.
Within a couple of weeks, we overwhelmed by over 7500 responses, mostly within our industry. Plus, great anecdotal comments from
customers.
If anyone is interested, I'll be more then happy to share the details. Just drop me a note, or call me. You can actually see the game here http://www.servicetycoon.com
Best
Amit Bendov
Senior VP, WW Marketing
ClickSoftware, Inc
(781) 272-5903
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