I recently attended the annual Salesforce "user group" event called Dreamforce. We launched a version of our online meeting software, showcasing tight integration with salesforce.
I must say I was very pleased with the whole event - over 4,500 attendees, of which at least 3,000 were either existing or potential users of salesforce.com. These attendees were knowledgeable, attentive and looking for new ways to improve their usage of salesforce. The event was very well organized with lots of tracks to attend as well as lots of time to visit the expo pavillion.
It has been a long time since I felt that a trade show was worth the aggravation and expense, but this one changed my mind. I have already signed up for next year's event!
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