Been a while since my last post - too busy practising rather then writing about marketing! During the last year, have been extremely busy developing business in emerging markets of India, China and Latin America.
Obviously all three areas are enjoying tremendous growth, but it is interesting to me how different the opportunities are that each one presents. Caveat: my comments are coloured by the fact that I market enterprise software to large companies in life sciences, health and safety, petrochemicals, mining and minerals. Compared to the US and Europe which are growing at 4-5%, these markets are growing at 15-20% for us.
Latin America is all about petro, mining and minerals - mostly to provide the hungry appetites of China and India.
India is all about white-collar outsourcing - and this often means that the Indian companies follow the lead of their outsourcing partners in the West.
China is all about "safety" - right now, China is very concerned about the safety of its exports.
For different reasons, each market is investing heavily in lab instrumentation and software for monitoring and testing applications. Business norms are also very different between these places. More on that in future blogs.
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